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Case Study No. 1

TV serials. Analysis
of video content

We chose 4 different comedy series that premiered in 2019-2020. Duration: 22-25 min

Each series was analyzed in a group of 100 people

Each group completed a survey after watching the content

And we compared the results with the ratings

The way the content is perceived is determined by emotions

The results of the study made obvious the correlation between the content’s general emotional engagement and an improved rating for the series, but the rational response with a proper detailed breakdown did not reflect this relationship. This is especially notable for long durations.

Why is this needed?

Find the best moments in a trailer

Select a few scenes

Determine content’s distribution potential

This is more comprehensive than standard perception measurement methods allow

This User Agreement is an offer by
Candy Flip Robots LLC (hereinafter referred to as the “Administration”) to conclude an agreement on the terms set out below.

1. General Provisions of the User Agreement

1.1. The following terms and definitions apply hereto and to the relations arising from or related to it:
а) SenseMachine Platform — software and hardware integrated with the sensemachine.net promotional website owned by the Administration;
b) User — a competent individual who joins this Agreement in his or her own interest, or acting on behalf of and in the interests of a legal entity that the User represents.
c) Administration Website/Website — websites hosted at the www.sensemachine.net domain and its subdomains.
d) SenseMachine Service — the set of services and license provided to the User with use of the SenseMachine platform.
e) Agreement — this agreement together with any supplements and amendments hereto.

1.2. Use of the SenseMachine Service by you in any manner or form within its advertised functionality, including:
• Viewing materials posted on the Website;
• Registering and/or signing in on the Website;
• Participation in emotional response studies with gaze-tracking of respondents who visit websites hosted at the domain www.sensemachine.net and its subdomains.
• Replies to tests, quizzes, and questionnaires as part of studies
Creates a contract on the terms hereof in accordance with the provisions of Articles 437 and 438 of the Civil Code of the Russian Federation.

1.3. By using any of the aforementioned functionality of the SenseMachine Service, you hereby acknowledge that:
а) You have read the terms of this agreement in full before using the SenseMachine Service.
b) You accept all the terms hereof in full, without any exceptions or limitations on your part, and agree to comply with them or otherwise stop using the SenseMachine Service. If you do not agree to the terms hereof or are not entitled to enter into a contractual relationship based hereon, you should immediately stop the use of the SenseMachine Service.
c) The Agreement (including any parts hereof) is subject to change by the Administration without prior notice. An updated new version of the Agreement comes into force from the moment it is posted on Administration Website or brought to the User’s attention in another convenient form, unless otherwise provided by an updated version of the Agreement.

2. General Terms of Use of the Service

2.1. Use of the functionality of the SenseMachine Service is allowed only after the User has registered according to the standards of the SenseMachine partner audience panels and signed in on the Website in accordance with the procedure established by the Administration.
2.2. The technical, organizational and commercial terms of using the Service, including its functionality, are brought to the attention of Users by separate posting on the Website or by notifying Users.
2.3. The username and password selected by the User are necessary and sufficient information for the User to access the Website. The User must not transfer his/her username and password to third parties. The User is fully responsible for their safekeeping and independently chooses a method for storing them.

1. General Provisions
This Personal Data Processing Policy has been drawn up in accordance with the requirements of Federal Law No. 152-FZ “On Personal Data” dated July 27, 2006, and defines the procedure for processing personal data and the measures for the safeguarding of personal data by Candy Flip Robots LLC(hereinafter referred to as the “Operator”).
1. The Operator’s most important goal and condition for carrying out its activities is to observe the rights and freedoms of a person and a citizen in the processing of his/her Personal Data, including protecting the rights to privacy, personal, and family secrets.
2. This Operator's Policy regarding Personal Data Processing (hereinafter referred to as the “Policy”) applies to all information that the Operator can receive about visitors to the website https://sensemachine.net

2. Basic Concepts of the Policy
1. Automated Personal Data Processing — processing personal data using computer technology;
2. Blocking of Personal Data — a temporary suspension of the processing of personal data (unless processing the personal data is necessary to clarify it);
3. Website — the totality of the graphical and informational materials, as well as the computer programs and databases that ensure their availability on the Internet at the following network address: https://sensemachine.net
4. Personal Data Information System — the totality of Personal Data contained in databases, and the information technologies and technical means that facilitate its processing;
5. Personal Data Anonymization — actions that make it impossible to identify, without the use of additional information, whether Personal Data belongs to a specific User or other subject of Personal Data;
6. Personal Data Processing — any action (operation) or a set of actions (operations) performed on Personal Data with or without the use of automation tools, including collection, recording, systematization, accumulation, storage, clarification (updating, changing), extraction, use, transfer (distribution, provision, access), anonymization, blocking, deletion, and Personal Data Destruction;
7. Operator — a state body, municipal body, legal entity or individual, independently or jointly with other persons, which organizes and (or) carries out Personal Data Processing, and determines the purposes of Personal Data Processing, the composition of Personal Data to be processed, and the actions (operations) performed with Personal Data;
8. Personal Data — any information relating directly or indirectly to a specific or identifiable User of the website https://sensemachine.net;
9. User — any visitor to the website https://sensemachine.net;
10. Personal Data Provision — actions aimed at disclosing Personal Data to a certain person or a certain group of persons;
11. Personal Data Distribution — any actions aimed at disclosing Personal Data to an undefined group of persons (Personal Data Transfer) or familiarizing an unlimited group of persons with Personal Data, including disclosing Personal Data in the media, posting in information and telecommunication networks, or providing access to Personal Data in any other way;
12. Cross-Border Personal Data Transfer — transfer of Personal Data into the territory of a foreign state to an authority of a foreign state, to a foreign individual, or to a foreign legal entity;
13. Personal Data Destruction — any actions that cause Personal Data to be irretrievably destroyed with the inability to subsequently restore the content of the Personal Data in the Personal Data Information System and (or) that cause the destruction of the physical media of Personal Data.

3. The Operator may process the following Personal Data of the User
1. Last name, first name, patronymic;
2. Email address;
3. Phone numbers;
4. Year, month, day and place of birth;
5. Use of an image of a citizen, including his/her photograph, as well as videos, recorded on the Website and in which he/she participated, for in-depth analytics.
6. Each entry is anonymized. No data, except for virtual points on the User's face, is stored or processed.
7. The User hereby agrees to use the image of a citizen (including his/her photograph, as well as video recordings within the meaning of Article 152.1 of the Civil Code of the Russian Federation).
8. The Website also collects and processes anonymous data (including cookies) about visitors using Internet statistics services (Yandex Metrika and Google Analytics, etc.).
9. Hereinafter, the aforementioned data is united by the general concept of Personal Data.

4. Purposes of Personal Data Processing
1. The purpose of processing the User's Personal Data is to obtain an analytical report on users’ emotional response to displayed materials.
2. The Operator also has the right to send notifications to the User about new products and services, special offers and various events. The User can always opt out of receiving informational messages by sending an email to the Operator at legal@sensemachine.net with the tag "Opt out of notifications about new products and services, and special offers."
3. Users’ anonymized data collected from Internet statistics services is used to collect information about Users’ actions on the Website, and to improve the quality of the Website and its content.

5. Legal Grounds for Personal Data Processing
1. The Operator processes the User's Personal Data only if it is filled in and/or sent by the User independently through special forms located on the website https://sensemachine.net. By filling out the relevant forms and/or sending Personal Data to the Operator, the User expresses his/her consent with this Policy.
2. The Operator processes anonymized data about the User if doing so is allowed in the User's browser settings (storing cookies and using JavaScript are enabled).

6. Procedure for collecting, storing, transferring and other types of processing of Personal Data
The safety of the Personal Data processed by the Operator is ensured through the implementation of legal, organizational and technical measures necessary to comply with the requirements of the current legislation in the field of personal data protection.
1. The Operator ensures the safety of Personal Data and takes all possible measures to prevent access to Personal Data by unauthorized persons.
2. The User's Personal Data will never, under any circumstances, be transferred to third parties, except in cases related to compliance with applicable law.
3. In case of inaccuracies in Personal Data, the User can update them independently by sending a notice to the Operator at the Operator's e-mail address legal@sensemachine.net with the tag "Updating Personal Data".
4. The term for Personal Data Processing is unlimited. The User may at any time withdraw his/her consent to Personal Data Processing by sending a notice to the Operator by e-mail at the Operator's email address legal@sensemachine.net with the tag "Withdrawal of Consent to Personal Data Processing".

7. Cross-Border Personal Data Transfer
1. Prior to Cross-Border Personal Data Transfer, the Operator must make sure that the foreign state to which Personal Data is supposed to be transferred provides reliable protection of the rights of Personal Data subjects.
2. Cross-Border Personal Data Transfer into the territory of foreign states that do not meet the above requirements can be carried out only with the written consent of the Personal Data subject to the cross-border transfer of his/her Personal Data and/or to perform an agreement to which the Personal Data subject is a party.

8. Final Provisions
1. The User can receive any clarifications on issues of interest regarding the processing of his/her Personal Data by contacting the Operator via e-mail at legal@sensemachine.net.
2. This document will be updated in the event that the Operator makes any changes to the Personal Data Processing Policy. This Policy remains in effect indefinitely until it is replaced by a new version.
3. The current version of the Policy is publicly available on the Internet at https://sensemachine.net.